4 Reasons Why Your Business Needs to Start Video Marketing

Are you using video marketing for your business? If you answered no, then this is for you! 

Reason #1: Video is EVERYWHERE!

As you’re probably well aware, essentially every single social media platform is a video platform. It’s a common misconception that video marketing is only suited for large corporations or consumer facing brands. The truth is, since video is such a versatile medium, it can benefit businesses of all sizes across all verticals. This means that even small startups should be taking advantage of video marketing!

Reason #2: It recognizes that people buy from people

Think about it, what is the main goal for video marketing? The most common answer would be to increase conversion of sales, you want to sell more products, or sell more of what you do! So let’s recognize that in business, people buy from people. Video is an extremely powerful form of communication to people, to remove confusion, to break down barriers, to allow people to get the answers that they need that moves them closer towards making that division to buy from your business in the most effective way we have in our toolkits today.

Reason #3: Video is a powerful way to bring back the personal touch into our high-tech world.

The simple fact is that people don’t want to be sold to, 68% of people say they do not want to speak to a salesperson until they’ve made the decision to buy. First recognize that people don’t want to talk to a salesperson, but know that they still do want to buy! Using video, we’re able to humanize that sales process that makes people more willing to engage in that sales conversation with you or your business. Think about the world a couple decades ago, pre internet, pre digital age, it was a low tech, high TOUCH world. If you wanted to do business, or buy anything you would physically go out and speak to shopkeepers. Now that we’ve moved into a more digital world. We’re now in a very low touch, high tech world. Most of what we do is online or through digital communication. Video has the ability to bring back the high touch into today's world.

Reason #4: Video is one of the richest forms of content to invest time in creating

Simply through the act of creating a valuable piece of video content, your business has the ability to repurpose that content into a multitude of other forms of content marketing to expand the potential reach of your content with your target audience

Well, there you have it, those are the top 4 reasons why your business needs video marketing! If you have any further questions we’d love to hear from you!