Best Video Ideas For Small Businesses | Business Content Creation
With the rise of social media, there is this seemingly endless need for video content. Video content is extremely engaging when it comes to social media, and it’s something that your small business needs to be competitive. The problem that most people struggle with is the question of “what type of video content do you create?” I’m going to go over 6 ideas to get you started.
Idea #1 is a Brand Video
A brand video is like a company video, it tells your story, talks about your mission, talks about your “why” and what makes you different from your competitors. If somebody were to ask you “hey what’s your company’s mission? What makes you guys stand out?” What would you tell that person? What would be your little 2 to 3 minute sales pitch on that?
Now take that, make it your script, and create a video around it.
Idea #2 is a Meet the Team Video
A meet the team video is good to have in your sales process, maybe your sales people can send it out to a client to say “hey this is the team that’s going to be working on your project, or doing XYZ for you” it’s just a quick and easy way to get to know them a bit better. This could also work when sending it to new customers, it says “hey we’re really excited to get started, i’m going to send you a video so you can get to know the team a bit better” It’s a great video to showcase the staff, the value that they bring, how do they fit in the process, and what makes them different.
The third idea is a Product Demo Video
If you sell any type of product, this is the video that explains it. It’s the “how to” or “tutorial” around the product. If someone were to ask you “hey tell me about your product, how does it work? Why should I buy it?” What would you say to them? Turn that into a script and make a video around it. In the end it will save you time of having to individually respond to every person who asks. Instead, you’ll be able to simply send them this video and it will answer all their questions.
Idea #4 is to make Commercials for your brand.
This is when you can get really creative, or hire a creative team to do it for you. Think of short inspiring, maybe funny commercials, stuff you can put on Instagram, your YouTube channel, or other platforms. It doesn’t have to be too detailed! Think of a commercial for BMW or Nike, sometimes it’s just an inspiring story with their logo at the end. This works too! So think of all the commercials you could potentially be making around your brand!
Idea #5 is Micro Content
Micro content is very short video content specifically designed for social media. It’s meant to be fun! They could be simple short animations, or it could be something funny like someone dancing around with a short tagline on it. Being consistent on social media is KEY, and since these videos are typically easy to make and can be done in a short amount of time, they’re perfect for backlogging footage to continuously post every single week.
And the last one i’m going to share today is to create weekly or monthly Tip Videos
These tip videos are the ideas around how your product or service can solve problems. Think of these as “educational videos.” When people watch a video, they need to get something out of it in order for you to leave a lasting impression. Sometimes it’s just pure entertainment but other times, it’s education! You have a lot of industry knowledge from where you come from, and making videos around it is the best way to share that knowledge! This could make you a more established leader in your space. A perfect example is the video I’m making RIGHT NOW! How can you make a tip video like I'm doing right now, for your business?
Well, there you have it, those are 6 of the best video ideas for small businesses that you need to start making right now! If you have any further questions, we’d love to hear from you!